Back-to-School Trends 2026: What Parents and Students Are Searching

Back-to-school search interest ramps up every year around late summer, but 2026 shows a genuinely different pattern from previous years in both the US and UK. Shoppers starting earlier, spreading spending across more months, and searching harder for value amid rising prices. Here’s what’s actually driving back-to-school searches this year, on both sides of the […]